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Creating the right style for your dog with our Professional or Show grooming service, your dog will get a unique and bespoke design.

Careful consideration is given to your dogs grooming style. We work closely with you and your dog. We will consider how much grooming you are prepared to do each day, as a rule the more fancy and longer the style, the more effort is required on a daily basis.

The other consideration is what kind of lifestyle do you and your dog have? If it is mainly urban walks, pavement walks if you like, this will suit a longer show style as less dirt and muck will be found on your dog.

If your dog enjoys an active style running in the mud and grass, a shorter more manageable style will be appropriate.

The younger the dog, the shorter the style as being active is the main priority. It will also help you to manage those dirty post walk chores.

An experienced groomer will consider the proportions of your dog in main blocks. The skill is to be able to visually balance the dog as well as giving a focal point in each block. Balance and flow should be seen to show both the breed standard and the uniqueness or individuality of the dog.


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More than just dog groomers banner


The premier Dog grooming Kings Heath Service.

Want to know what makes us the best choice for both you and your dog?

Each and every dog is professionally evaluated - from behavioral requirements to skin, fur and grooming design.

Customised treatments are designed to strengthen and enhance each dog and catch the personal individuality of the breed and character.

Our bespoke services makes certain that the very best is elevated and harnessed. The finish outlines a nourishing and distinctive appearance for your precious canine.

We simply serve one dog at any given time, guaranteeing our full focus is on ensuring your pet is serene and comfortable. We don't use crates, restraints or straps.

Our ingredients are of the highest quality. We use shea butter, coconut and olive oil to ensure your dog is looking the best it can.

We provide the best dog grooming service available anywhere in Kings Heath.


Founder of A1 Grooming Ltd.

Tim K.

Dog owner of 4 dogs, Tim K. is the founder of A1 grooming Ltd – restraint free grooming. He applies his ethos of behaviour and psychology to work with dogs restraint free whilst grooming.

His ethos for nature and chemical free health and nutrition is also echoed in the products used in the grooming process.

Dog Groomer & Stylist, Course tutor.

Neil H.

Neil owns 3 dogs of his own. A beagle, Spaniel and Bloodhound. His passion for dogs is reflected in his ethos – nature and instinct is always best.

Previously Neil has worked in the bar / brewery industry and decided to change to grooming and dog psychology and behaviour only recently. His accounts can be found on facebook page – A1 Kings heath.



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Prior to an appointment

Before every dog grooming Kings Heath appointment, all equipment is sterilised and made clean and hygienically safe. This includes all equipment, grooming tools, the bathing area, drying area, outside area and walkways.

It is A1 Grooming’s policy that only one owners’ dogs are on site at any time, no crates, restraints and lots of dogs at one time. This is our ethos here and is non-negotiable!

The introduction

No matter how many times a dog has visited, the same process is used to introduce your dog to the A1 grooming experience. Your dog is allowed to roam free and investigate the grooming area without interruption or human intervention.

Typically no vocalisation is done during this stage as your dog will be concentrating on their investigation of the area. Once the dog is ready, they will introduce themselves to me, signalling that they are happy to continue.

Health check

Each groom starts with a health check. This is essential to identify any abnormalities such as skin warts, tags, cuts, foreign matter – be it fleas, or vegetation.

It also enables the dog to get used to my touch and for me to promote a feeling of well being rather than panic!

Pre groom

Removal of matted fur and tangles. Knots removed and where possible hair saved for styling later.

Sterilised specialist bladed combs and equipment help to save as much coat as possible if a finishing style is to be done.

Pre wash

Filtered warm water is used to soak your dog before chemical free soaps and conditioners are applied to remove the dirt and grease from the coat. Ingredients such as tea, bicarbonate of soda, fresh lemon and apple cider vinegar help to remove dirt.


Palm & chemical free soaps with organic pesticide free ingredients. Shea butter, coconut oil, castor oil, olive oil, Aloe Vera & vitamin E are combined with herbs, fruits, berries and essential oils to create a thick creamy paste like lather, rich in vitamins and oils to condition and nourish the skin and hair.

Rinse and conditioner

Clean, filtered water (free from chlorine and lime) is used to rinse off the creamy lather. Another layer of aloe vera and shea & coconut butter is applied without expense, to ensure the coat and skin are properly protected during the drying stage.


After removing any excess water, clean towels are warmed and wrapped around your dog. Hand massaging with the warm towels helps to calm and soothe, before the introduction of warm air from the dryers are introduced.

Finishing dry

The warm air is gently passed through the coat, through a comb as each hair is combed through very fine teeth and an anti static & aloe vera spray is dried into the coat. When both the hair and skin are completely dry, a cooling air is then used to make sure the dog has not over heated and to avoid heat spots or rash.


The finest blades and equipment are sterilised before use. Razor sharp, titanium and carbonised stainless steel blades are used to create the desired look. Nails are cut as required and ear hair is removed prior to cleaning. Teeth are treated with a natural gel containing tea tree oil, aloe vera and mint. Any hard plaque is scraped off.

Finishing touches

Warm air is used to blow out any remaining cut hair from the coat and ribbons, bows and decorative items are now positioned and placed. Cologne or perfume is dried into the coat before a finishing layer of bees wax is applied for the shine.

Puppy grooming

A1 Grooming provide and offer a tailored and exclusive puppy grooming kings-Heath service. We will reduce anxiety in your puppy. we never use restraints. We never use muzzles.
Find out more.

Have you checked out or Dog grooming services for other areas?

A1 Grooming has grown over the last 18 months. We have now groomed over 7,000 dogs at our headquarters in Kings Heath. With an ever expanding client (and dog) base, we have employed new staff and as a result can now provide our dog grooming services to other areas within the West Midlands. Check out and see if your area is below:

Dog Grooming Birmingham
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Members of PIF



Thinking of becoming a dog groomer? Learn how to groom with the founder of A1 Grooming Ltd and

Learning to become a dog groomer is now very possible whether or not you want to simply know how to groom your own pets, to work as a professional groomer in a salon or boutique to owning your own business.


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Visit us: A1 Grooming, 25 Oaklands, Birmingham, B31 1FD.

The very definition of restraint free grooming excellence